Florentine & Addicted Offcourse's Christmas Party
Ho! Ho! Ho!
Santa's laugh sure is hearty,
If we invited him, he'd probably have a great time at our party!
Whether you have been naughty or nice this year,
Come join us for a Christmas Celebration with Live Singers.
Seventh Heaven Ballroom
Friday, 23th December 2011
12 pm slt
Formal Outfits
SUrl:
maps.secondlife.com/secondlife/Ocellata/140/115/27
Dienstag, 20. Dezember 2011
* Christmas Party *
Sonntag, 27. November 2011
* Winter Fashion Week - December 9th, 2011 – December 14th, 2011 *

Presented By: Passion Fashion Agency, Elegancia, and KABUKI Boutique
December 9th – December 14th
Join us this December as Elegancia Fashion Agency, Passion the Fashion Agency and KABUKI b o u t i q u e are combining forces and embarking on a first ever, three agency Winter Fashion Week of fashion shows and events, featuring the latest in winter fashion from the grids top designers.
The Weekend begins with a one of a kind Grand opening gala commencing Friday, the 9th of December at 12pm presented by KABUKI b o u t i q u e. The opening will be a mixed designer show comprised hand picked models and original custom outfits/designs that encapsulate the theme "Wicked Winter Wonderland"
After the opening the week gets going with all of the excitment starting with the cyber couture of [sYs]! This is one week of events you do not want to miss!!!
December 9
12:00pm SLT – Winter Fashion Week Opening Gala
2:00pm SLT – [sYs] Fashion Show
4:00pm SLT – Egoisme Fashion Show
December 10
10:00am SLT – Aimesi Fashion Show
12:00pm SLT – Sartoria Fashion Show
2:00pm SLT – Nemesis Fashion Show
4:00pm SLT – Gizza Fashion Show
6:00pm SLT – House of Rage Fashion Show
December 11
10:00am SLT – Countdown Fashion Show
12:00pm SLT – Angel Dessous Fashion Show
2:00pm SLT – Xanadu Fashion Show
4:00pm SLT – PurpleMoon Fashion Show
December 12
12:00pm SLT – Tres Beau Fashion Show
2:00pm SLT – Solidea Folies Fashion Show
December 13
10:00am SLT – MEB Fashion Show
2:00pm SLT – Azoury Fashion Show
December 14
12:00pm SLT - Winter Fashion Week Closing Event
Be sure to mark your calendars early for this incredible week of events! It is not to be missed! For more information, please contact: Federica Galtier, Blackliquid Tokyoska, Salvo Waydelich or Leandra Breen.
Poster Art: Houms Thor
Samstag, 23. Juli 2011
* Costa Rica Sims - Model Academy *

COSTA RICA SIMS - MODEL ACADEMY
ABOUT
Costa Rica Sims Model Academy is a sophisticated and professional academy with a mission to develop each student a successful modeling career by providing the proper skills, resources and knowledge needed to enter the competitive world of Second Life® fashion.
THE TEAM
The team at Costa Rica Sims Model Academy is comprised of various top Second Life® fashion models and industry professionals. Please visit the team webpage to learn more about each of our staff members and course instructors.
CURRICULUM & SCHEDULE
Costa Rica Sims Model Academy offers a comprehensive, five-week program with intuitive courses that are designed to accelerate the learning process with the guidance of a professional team of experts, who will work together to ensure that each student receives a well-rounded, thorough, and meaningful education. To learn more in-depth about our program and course offerings, please visit our curriculum webpage.
Our program is designed over a five-week period, and offers one course each week, at the same time. Each program session will have an intimate class size of a maximum of ten students for an optimum learning environment. Each course will have a duration between one to three hours. The language of instruction for all courses is English.
In order to stay updated on our current and future program schedules, including application deadlines and course dates and times, please visit our schedule webpage.
REGISTRATION
In order to register at Costa Rica Sims Model Academy, please complete an application on our website.
After submitting a completed application, you will be notified in-world within 48 hours by Florentine Rau, Director of Costa Rica Sims Model Academy, to schedule an interview to complete your registration.
The cost of tuition for Costa Rica Sims Model Academy is L$8,000. The full tuition payment must be paid during the scheduled registration interview. You will receive a group invitation to Costa Rica Sims Model Academy after the registration interview and tuition payment are successfully completed.
NO FAILURE POLICY
Any Costa Rica Sims Model Academy student who does not successfully pass the final evaluation will be invited to retake Course V: The Graduation, free of charge, on the date and time it is offered during the next program session.
We will continue to work and provide the proper resources available to each student until they successfully pass the final evaluation. No refunds will be granted at any point during the program.
BEST OF CLASS AWARD
The Best Of Class award is a unique feature to Costa Rica Sims Model Academy, which will honor one student, as agreed upon by the judges during the final evaluation. The recipient of the Best Of Class Award will receive an exclusive invitation to join Costa Rica Sims Productions.
Costa Rica Sims Productions was established in August 2009, and continuously produces high-quality fashion shows and events from the best Second Life® designers located within Costa Rica Sims Colonial Shopping District.
DISCLAIMER
Costa Rica Sims Model Academy is a division of the Costa Rica Sims, one of the largest residential estates within Second Life®, with over 90 sims and 350+ residents from more than 50 countries around the world.
All general inquiries and questions should be sent to Florentine Rau, Director of Costa Rica Sims Model Academy. Please do not contact any members of the Costa Rica Sims Executive Team with general inquiries or questions about Costa Rica Sims Model Academy.
Website:
http://www.costaricasims.com/productions/model-academy.html
Contact:
Florentine Rau
florentine@costaricasims.com
Montag, 14. März 2011
* Peqe @ Fashion For Life *

Ok Ladies, the next days I will show you some awesome outfits I bought at Fashion For Life. I hope, you enjoy it! Shopping for a good cause! Don't miss it!
Let me start with something really lady-like ;o)
Credits:
Dress: Peqe - FashionForLife_LeopardDress/Rose
Tights: Maitreya Allure Tights - Black
Eyeliner: [glow] studio - Eyeliner. Dark Night
Ring: Zaara : Kashiti bobble ring *onyx* (gold)
Earrings: [ glow ] studio - Ribbons Earrings (black)
Clutch: [ glow ] studio - Sheep wool clutch bag (black)
Shoes (not shown): Peqe - G Wedges Black
* Until there is a cure. . . We Relay! *

Fashion for Life, SL’s longest-running and most successful fashion fair. All donations go to SL Relay for Life, benefiting the American Cancer Society.
Running March 12-22 across 9 sims, this year’s theme will be “Beyond Black and White,”embodying the spirit of cancer survivors everywhere as they find hope rising out of the dark diagnosis of cancer. Spread over the sims will be over 180 stores with a hunt and gatcha areas, all with the goal of raising funds for the American Cancer Society. Fashion for Life will feature the best designers from around the globe.
SLurl for Fashion For Life:
http://maps.secondlife.com/secondlife/Avedon/130/22/23
The Fashion For Life Blog:
http://fashionforlifesl.com/
Relay For Life is the signature fundraising event of the American Cancer Society. The Relay For Life of Second Life is the largest, most successful fundraising event in the virtual world, raising more than $876,500 since its first event in 2004.
Individuals who are willing to give their time and energy to this exciting event, as a volunteer or participant, have made a commitment to fight back against this disease and to let the community know that you can beat cancer, and together we will fight to find a cure.
If you would like to become more involved in Relay For Life of Second Life you can contact:
MamaP Beerbaum
Event Chair
mamapbeerbaum@gmail.com
Dwen Dooley
Event Co-Chair
dwendooley@gmail.com
You can also join the group, SL's RFL Volunteer to keep updated on important dates and information.
(press release)
Sonntag, 13. März 2011
*Peqe & CheerNo @ Pure Juice Event*


Hello dears,
here is one of the outfits from the "Pure Juice" event, I really fall in love with... It's a mix of the awesome label Peqe combined with this gorgeous new skin and hair from CheerNo Femme.
Ladies, you will look extraordinary beautiful! So have fun and enjoy the shopping at "Pure Juice"!
Credits:
Skin: [CheerNo Femme] Skins_Dahlia 2_light/LB/HB/SP 1
Hair: [Cheerno FEMME] Hair Decor/ 06 blonde
Dress: Peqe - Glanimal
Jewelry: +ROZOREGALIA+*Gazellver*
Shoes: Maitreya Gold * Allure-Tights Viridian
Tights: Maitreya Allure Tights - Black
Sonntag, 6. März 2011
* PURE JUICE is now opened - March 5th - 26th *

CHIC Management and JUICY sims are teaming up to bring a fantastic fashion event to the Juicy sims this March. Highlighting some of the talents hidden on the Juicy sims – but also bringing you fantastic new fashions from across the grid.
Visit PURE JUICE here:
Pure JUICE, JuicyBomb (215, 35, 2542)
There is also a contest:
Do you want to be featured on Juicybomb.com and Chic-Management.com?
The contest is opened for the best images representing the Pure Juice event.
The winner will receive 5000L, second place will receive 3000L and third place will receive 2000L and they will all have their photo displayed on the above websites.
PURE JUICE Contest Information
http://www.flickr.com/groups/purejuice/discuss/72157625919730457/
Dienstag, 14. September 2010
* BOSL Fashion Week 2010 *

Boulevard Agency is proud to announce BOSL FASHION WEEK 2010 from SEPTEMBER the 18th to September the 24th 2010.
==================================================
SCHEDULE OF EVENTS:
==================================================
SATURDAY THE 18TH - MILKY HOUSE - 6 PM SLT -
Japanese Kimonos at their best!
http://slurl.com/secondlife/INSILICO%20WEST/135/224/3739
==================================================
SUNDAY THE 19TH - HAUTE COUTURE COLLECTION - 11 AM SLT -
Some of the best designers in SL showcase their finest couture gowns.
http://slurl.com/secondlife/Chateau%20de%20Versailles/200/176/40
==================================================
MONDAY THE 20TH - URBAN COLLECTION - 4 PM SLT -
The streets of Second Life won't ever look the same!
http://slurl.com/secondlife/Couture%20Boulevard/17/17/3010
==================================================
TUESDAY THE 21ST: MEA CULPA - 4 PM SLT -
Fantasy Couture in a glamorous setting.
http://slurl.com/secondlife/Mexico%20Distrito%20Federal/153/133/18
==================================================
WEDNESDAY THE 22ND: VINTAGE COLLECTION - 4 PM SLT -
All the splendor of the 20's in a renewed environment.
http://slurl.com/secondlife/Couture%20Boulevard/17/17/3010
==================================================
THURSDAY THE 23RD: THE AMERICAN GRAFFITTI SHOW - 4 PM SLT -
A fun show for all!
http://slurl.com/secondlife/The%20Renaissance%20Galleria/152/204/1452
==================================================
FRIDAY THE 24TH: TRIBUTE TO YVES SAINT LAURENT - 6 PM SLT -
We close this year's fashion week with a tribute to the master YVES SAINT LAURENT - NOT TO BE MISSED.
http://slurl.com/secondlife/The%20Renaissance%20Galleria/206/84/1009
==================================================
Stages will be built by Architects Patch Thibaud, Mr. Mike Denneny and Miss Nardya Rousselot.
Get ready for the MOST INFLUENTIAL FASHION EVENT OF THE YEAR!
VIVA LA VIDA GLAMOROSA!
Dienstag, 24. August 2010
* Casual Styling with DCNY *

Today I wanted to explore our Second Life a bit. I was in a mood for a casual outfit and finally got this super cute ensemble from DKNY called "DCNY Charli White".
The DCNY Charli Outfit is a great racer back tank, and a breezy long skirt covered in a delicate floral pattern, and a DCNY Signature hip belt. Available in 6 colors.
In the background you can see a part of the new opened BOSL Country Club (121, 129, 51). It was one of my destinations today... ;o)
The elegant setting of the BOSL Country Club was designed by Patch Thibaud on a full sim with a connecting dance club The Warehouse, also designed by Thibaud, on an adjacent full sim. The uniquely beautiful settings are perfect for weddings and events, and can be booked by contacting Giano Umberto in world.
Credits:
Outfit with Belt: DCNY Charli White
Sandals: *COCO*_Thong Sandal(Natural)
Earrings: [MANDALA]SHAKA earrings/Gold
Necklace: [MANDALA]TAKAYAMA2 necklace/female/Gold/with shadow
Bangles: [MANDALA] TAKARA bangle/ Brown leather
Hair: [LeLutka]-AMANDA hair - BlondeFun
Sonntag, 22. August 2010
* FresH Sim Opening *

I couldn't resist and I bought this beautiful new dress and hair at ALEIDA and Fab.Pony at the sim opening. I love the colers of the dress. It reminds me on the caribean sea...
Dress: I ALEIDA I Malou II gown belt - Zanzibar
Shoes: I ALEIDA I Hoima stiletto - turqoise
Hair: FAB.PONY "Austyn" Hair -Butter-
I wish you a lot of fun exploring the new sim and doing a shopping tour...
_______________________________________________
...and psssttttt, Ladies: They are doing a contest also!
Look here:
* THE FACES OF FresH 2011 Contest *
It will be running starting from 21st August 2010 and ending 15th October 2010 at 12 pm SLT.
Two (2) final winners will be chosen to be the FresH face for each brand:
1. Face of ALEIDA
2. Face of Fab.Pony
They will be acting as "Face of" for each brand - they will be used in each brand's fashion ad/spreads in the respective mainstores and various magazines for Second Life.
Prizes to win
_________
1. ALEIDA - become a BLVD model, $5000L cash, clothes from ALEIDA worth $5000L and 5 skin make ups with skintone of her choice from Lionskins. Head model for ALEIDA
2. Fab.Pony - gets SE modeling course package worth $7999L, $5000L cash, clothes from Fab.Pony worth $5000L and 5 skin make ups with skintone of her choice from Lionskins. Head model for Fab.Pony
Contest process and deadlines
_____________________
Theme for this contest is: "Fresh Face"
How to enter the contest:
1. Make a notecard and re-name it: "Fresh Face of ALEIDA - [your name]" , if you want to enter Aleida contest and Fresh Face of Fab.Pony - [your name], if you want to enter Fab.Pony contest.
2. Write in a notecard with your own words: Why do u want to become fresh face and tell us a little about your experience, skills, education or your hobby - can be SL/RL.
3. Add (drag from your inventory to notecard) 2 (two) pictures of yourself - 1 face and 1 full body. Photoshopped pictures are encouraged but not mandatory.
4. Teleport to FresH and at the landing point you will find a "contest" dropbox - drag the notecard on it.
Contest rules:
1.You must wear clothes from ALEIDA and Fab.Pony brands and show the best out of them and mix with these brands are not permitted.
2. You are permitted to enter both ALEIDA and Fab.Pony if desired but you cannot win both.
3. You must join ALEIDA group if you want to enter ALEIDA contest.
4. You must join Fab.Pony group if u want to enter Fab.Pony contest.
5. If you want to join both contests - join both groups.
6. Add FresH sim in your Profile Picks.
**PS: It is important that :
- your pictures are full perm and has the size scale of : 1024x1024 or 512x512.
- your notecard is re-named as guided above
- you have joined to the respective groups
- you have added FresH sim to your Profile Picks
Contest Sponsors:
BOSL - The Best of Second Life by Frolic Mills
SE - Super Elite by Yasmine Kidd
Lionskins by Lion Jonesford
Good luck! ;o)
* FresH Sim - Opening Weekend Event *
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Saturday August 21st to Sunday August 22nd, 2010 -both from 2:00pm-10:00pm SLT
FresH sim - opening to carry the new mainstore for both the Fab.Pony brand and the new mainstore for Aleida brand, plus future men's brand (coming Fall 2010).
The FresH sim opening weekend of August 21-22 will feature live electro, 80's and house DJ performances throughout the opening weekend on a fabulous dance area, along with NEW RELEASES from both Fab.Pony and Aleida fashion labels, plus Newly Discounted Freebies, and Outlet Store carrying discounted items. And bring your friends - ferris wheel, games and raffles included at this weekend's fun and fashionable event.
______________________________________________
The Brands. The Mainstores.
FAB.PONY
Fab.Pony has been trailblazing women's fashion trends in Second Life since 2008 with its crazy 80's and 90's inspired styles and unmistakable array of vibrant colors. High end streetwear from the grid's self-proclaimed 'enfant terrible' sweetheart, has been acclaimed as the goto place for all clubwear and glamorista "IT" girls of the fashion scene.
High gloss candy pink floors with shots of white ergonomic design elements will get you pumped as you peruse the mix and match selection of acid wash jeans, sequin minis and zebra printed rompers. Follow the synthpop music directly into the attached Neon club, where fashion and music make a sweet pair.
_____________________________________________
ALEIDA
With a gentle touch of African emotion comes Aleida's uniquely designed wear, not only for the everyday fashionable woman but those that live and breathe glamour.
Don't leave anything but your footprints,
Don't take anything but your memory, and of course an outfit too!
Come inside and live the dream of Aleida.
Tatianna Faulkes - Fab.Pony Owner/Designer
Aleida Rhode - Aleida Owner/Designer
(PRESS COPY - released August 17th, 2010)
Sonntag, 15. August 2010
* Let's style again... *
Heya ladies and gents,
I thought, it's time to refresh my blog. As you know, I am a fashion addict and today I got a note from LBD that they released new shoes... OMG! Guess what I did! Haha...

There was no question to style my new shoes with an LBD outfit... ;o)
Here is the final result. I hope, you like it!
I wear skin from Lion Skins called NOVA blonde. It fits perfect with !VA! hair. Here it is an awesome bun ("Tiffany's Blond).
Top: [LeeZu!] Lourdes Top black
Tights: [LeeZu!] Burleske Tights black
Shoes: [LeeZu!] Dncorde Danse Booties black
Skin: LionSkins NOVA blonde 4
Hair: !VA!Tiffany's Blond
Bangles: [MANDALA]TAKARA Bangle/Buddha black
Freitag, 19. März 2010
* Oops... *

Are you fit for spring? Haha... as you can see, I have a little work to do for all my new spring dresses... Just kidding!
I love my Jogging-Panties and the pink top with the lace bra designed by Steffi Villota from DeeTalez. Great clothes to relax at home! ;o)
This cute "scale" pose I found at Sway Dench's new "SwayLand". It re-opened yesterday
and there are so many new things to discover like the Marketplace and the Village.
Besides Sway's cute products, you can buy things from the following designers:
Di's
Ivalde
Mr. G
Nonino
Paradise Pets
Riviera Couture
Shiki
Tiny Bits
Thistle
Zacca
There are brilliant new items in all the shops, some new Cookie Bears (o.O. ... I love them!)
and a lot of special treats are waiting for you!
LM "SwayLand":
http://slurl.com/secondlife/Sways%20Creations/122/186/22
The flowers and the "Spring" sign are a gift of the "Loft" -Designer Colleen Desmoulins. It is such a cute group gift. You have a lot texture options for the pots and you have so many options for the flowers, so you can really create your own look. Spring is in the air... ;o)
LM "The Loft":
http://slurl.com/secondlife/The%20Loft/127/160/21
Credits:
Home-Outfit: DeeTaleZ MyLook Style 06
Hair: Maitreya Bo - Natural Blond
Enjoy the flowers & sun! Happy weekend to you all... ;o) *kiss*
* Spring is coming... *

Run hunnies, there are so many beautiful new spring dresses out now! I always wanted to post a pic with this beautiful dress called "Mahari" designed by Zaara. So here it is... ;o)
Credits:
Dress: Zaara : Mahari *ice*
Shoes: Stiletto Moody Bare Lucille (White)
Hair: booN CHA411 hair blonde & booN hairpieces ANNA45 blonde
Donnerstag, 18. März 2010
* Color my Second Life...*

What a great time of the year... Spring is coming and with it more color for our second life fashion... This gorgeous dress is released by [KA] and wearing it makes so much fun! I would not say, I am someone who is wearing green often, but in this case I think, it really fits and I love it! So ladies, color up your second life... ;o)
Credits:
Dress: [KA] -Gemma-
Earrings & Bangle: LaGyo Flight
Hairband: LaGyo_love me or not green
Shoes: Enkythings Gyala Dark Green
Hair: booN ICH712
* "TIMELESS...A New Beginning..." Fashion Show *

TIMELESS, one of SL's most established and respected modeling agencies, made a transition in January of this year. After having been led by the talented SerinaJane Loon for quite some time, the company was carefully placed into the hands of another. Pyper Dollinger has taken the reigns of TIMELESS Modeling Agency. With a strong background in fashion, management and innovation as seen in her work with Dazzlers, Inc. Dance Team and Give It A Swirl, Pyper leads a beautiful and gifted team of managers, trainers, stylists, bloggers and models. With her vision and a solid, supporting cast, TIMELESS Modeling Agency is well-poised to reach new heights in SL's fashion industry.
To celebrate this transition in the history of TIMELESS, they bring you, "TIMELESS...A New Beginning." The show, a marriage of the runway and of the stage, tells the story of the agency's evolution while showcasing the inspired creations of the following:
Indyra Originals
Dela
Exlusiva (formerly V Fashion)
Moxie Ploanos
House of Rfyre
SF Design
Bax Coen
DCNY
So sit back and enjoy the story of Timeless... A New Beginning!
Date: Saturday, March 20, 2010
Time: 1pm SLT
LM: http://slurl.com/secondlife/Haute%20Couture/201/124/802
Dienstag, 16. März 2010
* Let Spring begin... *

For winter's rains and ruins are over,
And all the season of snows and sins;
The days dividing lover and lover,
The light that loses, the night that wins;
And time remembered is grief forgotten,
And frosts are slain and flowers begotten,
And in green underwood and cover
Blossom by blossom the spring begins.
Algernon Charles Swinburne (1837–1909)
Atalanta in Calydon (1865)
I found this dress at the clothing fair und I fall in love with it! It's such a romantic dress!
Hair: Maitreya Zoe - Natural Blond
Nails: [Detour] Nails - French - Pink
Pumps: Paper Couture - Pastel Wrapped Pearl
Bracelet: [MANDALA] Pearl Rain Bracelet/Rose pink
Dress: *GF* Maxi Dress "Mellow" -rose:pink-
Montag, 15. März 2010
* BOSL - A tribute to Alexander McQueen to benefit Relay For Life - Florentine Rau *

On March 13th some of the favorite designers came together in the Patch Thibault Auditorium to produce one of a kind and limited edition dresses inspired by Alexander McQueen to benefit Relay For Life presented by BOSL.
The Boulevard models showed up with their "own" Alexander McQueen creations.
This was mine... I hope, you like it! ;o)
Skin: [LeLutka]-IFEpale-makeup2(L Brows)hairbase
Eyeliner: [ glow ] studio - Vingue - eyeliner B
Hair: [LeLutka]-ECLAT HAIR_P_03 blond
Jewelry: +ROZOREGALIA+*Belial* Earrings and Ring
Choker: Lassitude & Ennui Cameo choker - dark / silver
Hat: ** DIRAM ** GRACE Vintage hat
Blouse: !Modern Gypsy FASHION MONSTER (Duessa)
Pants: *COCO*_CroppedHaremPants(Black)
Leggings: ** DIRAM ** GRACE Legging
Belt: *COCO*_CroppedPantsBelt(Black)
Gloves: Baiastice_Leather&Gazar lace gloves
Stockings: *Sheer* Stockings 01: Nylon Black
Shoes: [LeLutka]-Saffron Pumps in (Electric Red)
* Alexander McQueen *

Lee Alexander McQueen, CBE (17 March 1969 – 11 February 2010) was a British fashion designer known for his unconventional designs and shock tactics. McQueen worked as the head designer at Givenchy for five years before founding the Alexander McQueen and McQ labels. McQueen's dramatic designs, worn by celebrities including Björk, Lady Gaga and Rihanna, met with critical acclaim and earned him the British Designer of the Year award four times.
While on Savile Row, McQueen's clients included Mikhail Gorbachev and Prince Charles. McQueen recounted in an interview that he once sewed 'I am a cunt' into the lining of a jacket he was working on for Prince Charles. At the age of 20, he spent a period of time working for Koji Tatsuno before travelling to Milan, Italy and working for Romeo Gigli.
McQueen returned to London in 1994 and applied to Central Saint Martins College of Art and Design, to work as a pattern cutter tutor. Because of the strength of his portfolio he was persuaded by the Head of the Masters course to enroll in the course as a student. He received his masters degree in fashion design and his graduation collection was bought in its entirety by influential fashion stylist Isabella Blow, who was said to have persuaded McQueen to become known as Alexander (his middle name) when he subsequently launched his fashion career.
Icelandic singer Björk sought McQueen's work for the cover of her album Homogenic in 1997. McQueen also directed the music video for her song Alarm Call off the album.
McQueen's early runway collections developed his reputation for controversy and shock tactics (earning the title "l'enfant terrible" and "the hooligan of English fashion"), with trousers aptly named "bumsters" and a collection entitled "Highland Rape". McQueen was known for his lavish, unconventional, runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005's human chess game and his fall 2006 show, "Widows of Culloden", which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric.
McQueen's "bumsters" spawned a trend in low rise jeans; on their debut they attracted many comments and debate. Michael Oliveira-Salac, the director of Blow PR and a friend of McQueen's said that "The bumster for me is what defined McQueen." McQueen also became known for using skulls in his designs. A scarf bearing the motif became a celebrity must have and was copied around the world.
McQueen has been credited with bringing drama and extravagance to the catwalk.He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion. McQueen became one of the first designers to use Indian models in London.
The president of LVMH, Bernard Arnault, caused a stir when he appointed McQueen head designer at Givenchy in 1996, succeeding John Galliano. Upon arrival at Givenchy, McQueen insulted the founder by calling him "irrelevant". His first couture collection with Givenchy was unsuccessful, with even McQueen telling Vogue in October 1997 that the collection was "crap". McQueen toned down his designs at Givenchy, but continued to indulge his rebellious streak, causing controversy in Autumn 1998 with a show which included car-robots spraying paint over white cotton dresses and double amputee model Aimee Mullins striding down the catwalk on intricately carved wooden legs. McQueen stayed with Givenchy until March 2001, when the contract he said was "constraining his creativity" ended.
Some of McQueen's accomplishments included being one of the youngest designers to achieve the title "British Designer of the Year", which he won four times between 1996 and 2003. He was also awarded the CBE and named International Designer of the Year Council of Fashion Designers of America International Desiger of the Year 2003. December 2000 saw a new partnership for McQueen, with the Gucci Group acquiring 51% of his company and McQueen serving as Creative Director. Plans for expansion included the opening of stores in London, Milan and New York, and the launch of his perfumes Kingdom and, most recently, My Queen. In 2005 McQueen collaborated with Puma to create a special line of trainers for the shoe brand. In 2006 he launched McQ, a younger, more renegade lower priced line for men and women.
McQueen became the first designer to participate in MAC's promotion of cosmetic releases created by fashion designers. The collection, McQueen, was released on 11 October 2007 and reflected the looks used on the Autumn/Winter McQueen catwalk. The inspiration for the collection was the Elizabeth Taylor movie Cleopatra, and thus the models sported intense blue, green, and teal eyes with strong black liner extended Egyptian-style. McQueen handpicked the makeup.
McQueen's death was announced on the afternoon of 11 February 2010.
Taken from Wikipedia:
http://de.wikipedia.org/wiki/Alexander_McQueen
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